Mitsubishi Owners Day 2017
Mitsubishi Owners Day 2017 – July 8th, 2017
Part of the fun of being a car enthusiast is the community that surrounds you. Whether it’s your friends in a car club, or friendly rivals at a track day, you meet other people who have the same passion as you do. Sometimes this can simply stem from the brand of car you own, you develop a community over the cars that you wrench on and drive. Once a year, Mitsubishi gives their west coast owners a chance to do this by inviting owners of all of their cars to gather at their Cypress, CA headquarters. Simply called “Mitsubishi Owners Day” (MOD), the event allows hundreds to gather in a celebration of their favorite brand, and meet other like minded enthusiasts.
It is important to understand how dedicated so many of these people are. While officially the event didn’t start until 9am, there were people arriving the night before. They camp out in their cars, and the lawns of Mitsubishi headquarters, all to guarantee a spot the next morning. Cars trickle in all night from all over the west coast, slowly filling up the parking lot. It’s not hard to see why this happens either, as the sun comes up the line into MOD becomes immense. Mitsubishis of all sorts file in, flooding Mitsubishi headquarters first, then the surrounding streets, and eventually parking lots across the street as well.
Mitsubishi divides their show into sections, each model is given plenty of space to park with each other. The latest generation Lancer was certainly one of the best represented cars there. With the recent death of the Evo, and no replacement in sight, there was something of a bittersweet feeling to seeing so many in one place. But that certainly didn’t dampen anyone’s enthusiasm for their car, and it was particularly impressive seeing each owner’s personality injected into the chassis. There were gutted track monsters, bagged show winners and everything in between. While you could recent trends in the community, no two cars were exactly alike. More importantly, it was obvious the passion each owner had for their car.
Seeing as this year is Mitsubishi’s 100th anniversary, MOD is also an excellent opportunity to take a tour of their history over the years. In case it slips your mind, you are quickly reminded of how many iconic cars they have produced over the years, as well as the staggering variety. There were DSMs of every kind, Starions scattered around, and even Monteros lined up in the middle of the show. Mitsubishi doesn’t shy away from their cars that wore Chrysler badges. Dodge Stealths, Eagle Talons, and even an incredibly obscure Plymouth Arrow Sport Truck were all in attendance as well.
These cars weren’t turned away because they were rebranded, but instead celebrated for the engineering and design that they put into them. It made for not only a very diverse show, but an incredibly welcoming environment. Perhaps the biggest highlights were the oddballs of the show. Dacia vans, first generation Lancers, and even a Montero Evolution. It would be a treat to see just one of these, but to see them all in one place is nothing short of sensory overload. Just when you think you have taken in all the details of a rally inspired A70, you spot a lifted Kei van around the corner. Simply put, you get to take in the full range of Mitsubishi history all at once.
As enthusiasts, we may gravitate towards certain brands. Maybe it’s because it was the brand of your first car, or maybe it was a poster on your wall as a kid, but something can draw us in. Often times what keeps us there is the sense of community, finding other people who are just as excited about your car as you are. Mitsubishi supports this, and by inviting all of their enthusiasts to their headquarters, they bring their community even closer. Just a glance in any direction, and you’ll see people catching up with old friends they met at a previous MOD, or making new friends with those parked near them. Even if the event is limited to one brand, there is still a great deal of history and diversity within the cars there. It’s hard to walk away without an appreciation for Mitsubishi, whether you are a die hard fan or not.